THE UK’S LEADING PREGNANCY, BABY, AND PARENTING EVENT RETURNS TO EXCEL LONDON!
Organized by Clarion Events, the landmark Spring 2027 edition of The Baby Show brings together thousands of expectant parents, new mums and dads, grandparents, and growing families alongside 350+ leading baby and parenting brands under one roof.
Hosted at the world-class ExCeL London, this flagship 3-day consumer exhibition—centered on everything you need for Bump, Baby & Beyond—serves as the ultimate one-stop shopping and advice destination. Designed to take the stress out of preparing for a new arrival, the show connects parents directly with trusted household names, boutique innovators, and certified baby specialists offering unbeatable show-only deals and hands-on product trials!
Dates: Friday, March 5 – Sunday, March 7, 2027
Hours: 09:30 AM – 05:00 PM (05 Mar) | 09:30 AM – 05:30 PM (06 Mar) | 09:30 AM – 05:00 PM (07 Mar)
Venue: ExCeL London, One Western Gateway, Royal Victoria Dock, London E16 1XL, United Kingdom
Target Audience: Expectant Parents & Parents-to-Be, New Mums & Dads, Families with Babies & Toddlers, Grandparents & Friends, Midwives & Maternity Professionals, and Nursery & Baby Retail Buyers.
Key Exhibition Zones & Core Show Highlights:
350+ Leading Brands & 1,000+ Products: Browse, compare, and buy everything from prams, pushchairs, car seats, and cots to baby monitors, feeding gear, maternity wear, and organic skincare—with best prices guaranteed and 500+ exclusive show discounts.
The Buggy Testing Track: Put leading strollers and travel systems through their paces across different terrains and surfaces before you buy, guided by brand experts.
Live Talks Stage: Gain free, practical guidance from the UK’s top parenting specialists, resident midwives, sleep consultants, weaning experts, and baby first-aid trainers.
The New Kids & Boutique Brands: Discover emerging independent brands, female-founded innovators, and unique keepsakes you won’t find on the high street.
Family-Friendly Facilities: Enjoy dedicated quiet feeding areas, complimentary baby changing stations stocked with essentials, buggy-friendly aisles, and free entry for children aged 0–14 (ticket required).
Side-by-Side Product Testing, Expert Parenting Advice & Exclusive Show Savings:
Test-drive top buggies on the track, compare nursery essentials side-by-side, attend free Q&A sessions on sleep, feeding, and baby safety, and save hundreds of pounds with show-exclusive bundles and early-bird offers!
Secure your tickets for the UK’s favourite pregnancy and parenting showcase, try and compare 1,000+ baby essentials live, and get everything ready for bump, baby, and beyond at ExCeL London!
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