THE UK’S LEADING ANNUAL EVENT DRIVING BUSINESS AND INNOVATION ACROSS THE PACKAGING SUPPLY CHAIN RETURNS TO THE NEC BIRMINGHAM!
Organized by Easyfairs UK, the 2027 edition of Packaging Innovations & Empack brings together over 8,000 packaging buyers, brand owners, technologists, and sustainability leaders alongside 450+ leading UK and international packaging suppliers, machinery manufacturers, and contract packers!
Hosted across Halls 6–9 at the centrally located National Exhibition Centre (NEC) in Birmingham, this flagship 2-day B2B trade showcase—centered around the 2027 theme “Innovation in Practice” and co-located with Empack and Contract Pack & Fulfilment—serves as Britain’s ultimate sourcing, manufacturing, and networking hub. Designed to take packaging ideas from concept to commercial reality, the show connects top-tier material, machinery, and logistics innovators directly with key decision-makers across food & drink, beauty, pharma, retail, and e-commerce!
Dates: Wednesday, February 24 – Thursday, February 25, 2027
Hours: 10:00 AM – 05:00 PM (24 Feb) | 10:00 AM – 04:00 PM (25 Feb)
Venue: Halls 6–9, National Exhibition Centre (NEC), North Avenue, Marston Green, Birmingham B40 1NT, United Kingdom
Target Audience: Heads of Packaging, Brand & Marketing Directors, Packaging Technologists, Sustainability Managers, Procurement & Supply Chain Leads, Operations & Production Managers, Creative Packaging Designers, and Retail Buyers.
Key Exhibition Zones & Core Show Highlights:
Packaging Innovations Showcase: Explore next-generation primary and secondary packaging, circular materials, smart connected packaging, luxury finishes, and breakthrough structural designs from hundreds of suppliers.
Empack Machinery & Automation Zone: Experience live demonstrations of high-speed filling, labelling, robotics, coding, traceability, and smart factory packaging machinery in action.
Contract Pack & Fulfilment (Hosted with BCMPA): Connect directly with scalable outsourcing, co-packing, e-commerce fulfilment, and third-party logistics partners ready to handle complex production runs.
Multi-Stage Conference & Future Trailblazer Awards: Gain actionable intelligence from 120+ industry speakers covering EPR regulations, AI in packaging, sustainability, and commercialization—alongside the Future Trailblazer Awards celebrating rising packaging talent.
Material Sourcing & Discovery Zones: Examine circular material libraries, test reusable and low-carbon alternatives hands-on, and uncover commercial lessons at interactive feature areas across the show floor.
Live Supplier Sourcing, Machinery Demos & Supply Chain Networking: Compare 450+ packaging material, machinery, and contract packing suppliers under one roof, watch live automation and robotics demos, attend free expert-led conference sessions, schedule targeted meetings via the official event app, and source sustainable packaging solutions for live brand launches!
Turn packaging innovation into commercial reality, discover next-generation sustainable materials and automation live, and connect with the UK’s leading packaging community at the NEC Birmingham!
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