In-store Asia 2027 Mumbai

ASIA’S LARGEST EXPOSITION & CONVENTION FOR RETAIL DESIGN, STORE FIXTURES, VISUAL MERCHANDISING & SHOPPING EXPERIENCE INNOVATION ARRIVES IN MUMBAI!

Organized by Informa Markets India, the landmark edition of In-store Asia 2027 brings together over 150+ global retail design agencies, store fixture manufacturers, visual merchandising innovators, point-of-purchase (POP) display producers, and retail tech pioneers across international markets!

Hosted across the premier exhibition halls at the Bombay Exhibition Centre  (BEC) in Goregaon East, Mumbai, Maharashtra, India—India’s commercial retail and fashion capital—this high-impact 3-day B2B trade show serves as the definitive meeting place for retail experience creators. The event connects custom retail store fixtures, modular shelving units, retail lighting solutions, digital signage displays, pop-up store architecture, mannequin collections, and customer-engagement tech directly with retail brand owners, visual merchandisers, architects, interior designers, shopping mall developers, and store planning heads across Mumbai, Delhi NCR, Bengaluru, and Pan-India!

Dates: Wednesday, May 12 – Friday, May 14, 2027

Hours: 10:00 AM – 06:00 PM (Daily)

Venue: Bombay Exhibition Centre  (BEC), NESCO Center, Western Express Highway, Goregaon East, Mumbai, Maharashtra 400063, India

Target Audience: Retail Brand Directors, Visual Merchandisers, Store Design Architects, Retail Interior Designers, Point-of-Purchase (POP) Manufacturers, Shopping Mall Developers, and Retail Marketing Heads.

Key Exhibition Pavilions & Core Retail Experience Domains:

Store Fixtures, Displays & POP: Modular metal/wooden shelving, custom point-of-purchase displays, display stands, gondolas, and checkout counters.

Retail Lighting & Visual Merchandising: Accent track lighting, atmospheric LED fixtures, seasonal window display props, mannequins, and visual styling elements.

Digital Signage & In-Store Tech: Interactive touchscreens, smart retail mirrors, holographic displays, digital shelf labels, and customer analytics sensors.

Store Design, Materials & Architecture: Retail flooring, decorative wall coverings, acoustic ceiling systems, acrylic panels, and turnkey store-fitting services.

Global Retail Design Forums, Experiential Conferences & Design Awards: Attend expert-led conference sessions on future-ready store designs, phygital consumer journeys, and sustainable retail practices, experience the prestigious In-store Asia VMSD Awards recognizing retail design excellence, and forge high-value manufacturing and design alliances with global retail leaders!

Elevate your brick-and-mortar retail brand experiences, evaluate cutting-edge store design solutions live, and partner with industry leaders at Bombay Exhibition Centre, Mumbai!

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Trade Shows

Store Fixtures, Displays & POP

Retail Lighting & Visual Merchandising

Digital Signage & In-Store Tech

Store Design, Materials & Architecture
Global Retail Design Forums, Experiential Conferences & Design Awards
What is In-store Asia 2027?
It is the 18th edition of the premier trade fair In-store Asia in the Indian subcontinent. It is dedicated to retail store design, visual merchandising (VM), retail technology, and in-store marketing solutions. The event belongs to the prestigious EuroShop Trade Fair Family.
What are the official dates and location?
The main expo runs from Wednesday, May 12 to Friday, May 14, 2027. It will be hosted in Hall 3 at the Bombay Exhibition Centre (NESCO) in Goregaon East, Mumbai, India.

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Event Detail

May 12, 2027 10:00 AM
May 14, 2027 6:00 PM
Bombay Exhibition Centre  (BEC), NESCO Center, Western Express Highway, Goregaon East, Mumbai, Maharashtra 400063, India

Event Sponsers