ITB Berlin (Internationale Tourismus-Börse Berlin) is the undisputed global hub and world’s leading B2B travel trade show. Serving the tourism industry for decades, the upcoming edition will gather under the core motto “Setting travel & tourism in motion”, featuring the Maldives as the official host country.
Spanning over 160,000 square meters at the Berlin Exhibition Grounds, this premier international fair brings together global destinations, tour operators, booking systems, hoteliers, airlines, and technology providers under one roof. Whether you are looking to secure lucrative international partnerships, uncover emerging industry trends, or showcase your tourism brand to global decision-makers, ITB Berlin 2027 is the definitive place to be.
Event Logistics & Details
- Dates: 16 March – 18 March 2027 (Tuesday to Thursday)
- Opening Hours: Daily from 10:00 AM to 6:00 PM
- Venue: Messe Berlin (Berlin ExpoCenter City), Messedamm 22, 14055 Berlin, Germany
- Event Type: Purely B2B Trade Visitor Event (Not open to the general public)
Key Highlights & Exhibition Segments
- The ITB Berlin Convention: The industry’s premier think tank, hosting over 200 sessions with global experts analyzing market forecasts, AI applications, sustainability directives, and changing consumer behaviors.
- Travel Technology & eTravel: A massive dedicated showcase spotlighting digital transformation, next-gen mobile booking platforms, and hospitality tech.
- Niche & Specialized Tourism Tracks: Tailored exhibit zones highlighting Luxury Travel, Adventure Tourism, Medical Tourism, Youth Travel, and LGBTQ+ Travel markets.
- Business Travel & MICE: Specialized spaces curated perfectly for corporate travel buyers, destination managers, and large-scale convention organizers.
Who Should Attend?
This event is highly recommended for B2B travel industry professionals, including:
- Tour Operators, Travel Agents, & Destination Management Companies (DMCs)
- Hoteliers, Resort Owners, & Hospitality Executives
- Airlines, Cruise Lines, & Transport Providers
- Travel Technology Developers & Software Exhibitors
- National & Regional Tourism Boards (NTOs)
Registration & Ticket Information
- Trade Visitor Tickets: Tickets must be purchased strictly online prior to the event. The official ITB Berlin Ticket Shop is scheduled to open in December 2026. Please note that there will be no on-site physical box offices or ticket sales at the venue.
ITB Berlin 2027: The World’s Leading Travel Trade Show
TRAVEL & TOURISM IN MOTION.
The World’s Leading Travel Trade Show®
ITB Berlin Convention